This Privacy Policy describes how ArkConsult LLC ("ArkConsult" "we," "our," or "us") handles the collection, storage, sharing, and protection of the personal information of visitors, users, and others who access our Website at https://www.arkconsult.com/ (the "Website").

We value individuals' privacy concerns, so this Privacy Policy outlines what data we collect, Howitt is used, with whom it is shared, the choices available to individuals, and other details regarding privacy practices. By accessing any part of the Website, users agree that their persona information may be collected, stored, used, transferred, and disclosed by ArkConsult as described here.

Kindly read the following terms to learn more about your privacy, as this Privacy Policy ("Policy")will help you understand how we collect and use personal information from those who access and use our Website. It also helps you understand the rights and choices that you have with respect to your personal information.

By accessing or using the Website in any manner, you acknowledge that you accept the practices and policies outlined in this Privacy Policy, and you hereby consent that we will collect, use, and share your information in the following ways.

1. Changes to this Privacy Policy

We reserve the right to make changes to this policy at any given time. If you want to make sure that you are up to date with the latest changes, we advise you to visit this page frequently.

2. What does this privacy policy cover?

This Policy applies to our Website, and it governs any and all data collection and usage by us incompliance with applicable regulations. By using our Website, you consent to the data collection procedures expressed in this Policy.

We gather various types of information from our users, as explained in more detail below, and we use this information internally in connection with our Website, including to personalize, provide, and improve our Website, allow you to make purchases through the Website, communicate with you, and to analyze how you use the Website. In certain cases, we may also hare some information with third parties, but only as described below.

Please note that this Policy does not govern the collection and use of information by companies that we do not control nor by individuals not employed or managed by us. If you visit a Website made available via the Website or link, review its privacy policy before providing the Website with information. It is highly recommended that you review the privacy policies and statements of any website you choose to use or frequent to understand better how such websites garner, use, and share the information collected.

3. Information we collect

When you make use of our Website, we may collect and process certain personal information about you, which may include the following as described below:

A. Information you provide: "Personal information" When you use our Website and the services that we offer ,ArkConsult collects certain personal information about you, such as your name, email address, and phone number, as well as any other non-public information about you that is associated with or linked to any of the foregoing data which you may be required to provide when using the Website. We collect and use this data as necessary for ArkConsult business operations, such as onboarding you as a client, providing customer support, improving Website functionality, sending registration confirmations and payment receipts, and for internal analytics purposes. We may also collect business information, which will be used to provide some of the services that we offer to you.

"Anonymous/Aggregated information" means data that is not associated with or linked to your Personal information; Anonymous information does not, by itself, permit the identification of individual persons. We collect, use, and share Anonymous information, such as statistical or demographic data, for any purpose. Anonymous information may be derived from your personal information but is not considered personal information in law as such data does not directly or indirectly reveal your identity. For instance, we may aggregate or anonymize your usage data to calculate the percentage of users accessing a specific Website feature. However, suppose we combine or connect Aggregated information with your personal information so that it can directly or indirectly identify you; we will treat the combined data as personal information, which will be used in accordance with this Policy.

Please note that you can choose not to provide us with certain information, but this may limit the features of the Services you can use.

B. Automated information collection: We may collect certain information (which does not identify you as an individual) about your use of the Website through the use of tracking technologies or by other passive means and other relevant statistics, including the following

I. Cookies: When you access and/or make use of our Website, we send one or more cookies (small text files containing a string of characters) to your device that uniquely identifies your browser. We use cookies to improve the quality of the software and service by storing user preferences and tracking user trends. A pop-up requesting your consent may be displayed to you before Cookies are placed on your browser or device. By consenting to the placement of Cookies on your device, you enable us to offer you the best possible experience when you make use of our Website. You may refuse permission to the placement of Cookies if you so desire; however, certain aspects of our Website may not work properly or as intended. You can also adjust cookie settings in your browser, including blocking or deleting cookies. Settings vary by browser, so check your browser's help function to learn more. The type of cookies we use can generally be categorized under one of the four categories below. These are cookies required for our Website's operation and to provide you with the best browsing experience, and they fall into the following categories:

• Operational cookies (Also known as Necessary Cookies): These cookies are essential, as they enable you to move around the Website and use its features, such as keeping you locked in during your visit to the Website and accessing certain areas of the Website and the services that we make available to you. You can decline these cookies by changing your browser settings, but because they are strictly necessary for the operation of the Website, we cannot provide you with the website services without them.
• Performance cookies: We use performance cookies to assess how visitors interact with our Website, including page response times, download errors, length of visits, page interaction data, etc. This cookie helps us to improve the way our Website works, for example, by ensuring that users can find what they are looking for easily. The information we collect using these cookies does not gather information about your identity. All information collected using these cookies is anonymous and is only used to improve how the Website works.
• Functional cookies: We use functional cookies to remember your preferences, such as language selection, so we can enhance and customize your experience.
• Advertising cookies: We use advertising cookies to deliver relevant ads to you more effectively, improve campaign performance reports, and avoid showings you have already seen.
• Social media cookies: We use social media cookies to allow you to share or like content relevant to our Website directly on social media platforms.
• Analytics: We use web analytics services like Google Analytics to help understand the use of our Website, identify performance issues, and improve your experience.
• Third-party cookies: We partner with third parties who also set cookies when you visit our Website to allow them to deliver the services they are providing. For example, third-party analytics services that help us understand the use of our Website.

II. Links: The contents on the Website may include links in a format that enables us to keep track of whether IP addresses have followed these links. We use this information to improve the quality of our products and design.

III. Beacons: Beacons (also known as "pixel tags" or "clear GIFs") are 1×1 single-pixel graphics that allow us to count the number of users who have accessed the Website and to recognize users by accessing our cookies. We may employ beacons to facilitate website administration and navigation, track the actions of website users, compile aggregated statistics about website usage and response rates, and provide unenhanced online experience for visitors to the Website.

IV. Analytics services: We may use third-party analytics services ("Analytics Services"),such as Google Analytics, Facebook Pixel, and other third-party analytics services, to help monitor, visualize, integrate, and analyze how users make use of our Website. The information generated by the cookies or other technologies about your use of our Website (the "Analytics Information") may be transmitted to the third-party Analytics Services. The Analytics Services providers use such Analytics Information to compile reports on user activity. The Analytics Services providers may also transfer the Analytics Information to third parties where required to do so by law, or where such third parties process Analytics Information on their behalf. Each Analytics Service provider's ability to use and share Analytics Information is restricted by such Analytics Service provider's terms of use and privacy policy.

V. Payment transaction information: Through the use of third-party payment processors, certain financial information you used for payment transactions on our Website maybe collected. Payment amount, date and time of the transaction, payment instrument expiration date and billing postcode, user's address, and other details related to the transaction may be collected as well. When you complete a purchase on our Website, your payment information may be stored. Our payment processors ensure that your information is encrypted through the Payment Card Industry Data Security Standard(PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction.

4. What do we use your personal information for?

We use the information collected from you to provide, improve, and develop the services we provide to you, communicate with you, offer you a better service, and protect us and our users. When you interact with or use our Website, we use various technologies to collect information about you for various reasons.

• Provision of the ArkConsult services to you
• Recommendations and Personalization: Personalize your experience with our Website and recommend products, features, and services that we think might be of interest to you.
• For communication purposes: We may send emails, newsletters, updates, and related emails to the email address you provide to us and for informational and operational purposes, such as customer service, system maintenance, and other service-related purposes. We use personal information that we gather from you to communicate with you in relation to your use of our Website and services.
• Fraud detection and prevention: Increase and maintain the safety and security o four Website and services and prevent misuse. We use personal information to detect and prevent fraud and abuse to protect the security and ensure the safety of our users, ArkConsult, and others. We also use collected information to protect against, identify, and prevent fraud and other criminal activity, claims, and other liabilities.
• Provide, troubleshoot, and improve our Website and Services: We use your personal information to understand, diagnose, troubleshoot, and fix issues with our Website. We also use such information to operate, evaluate, develop, manage, and improve our Website (including operating, administering, analyzing, and improving our products and services; developing new offerings and services; managing and evaluating the effectiveness of our communications; performing accounting, auditing, billing reconciliation and collection activities and other internal functions;
• To evaluate and develop new features, technologies, and improvements to our Website.
• Comply with and enforce applicable legal requirements: In certain cases, we collect your personal information to stay in compliance with laws and relevant industry standards and policies, including this Privacy Notice and our Terms and Conditions.

5. Personal Information that we share

Except as described below, we do not sell, rent, trade, or otherwise share personal information collected through the Website:

• Service providers: We work with third-party service providers to make certain services available to you for use on or through our Website or employ other companies and individuals to perform certain functions on our behalf. Such services may include new feature development and enhancement, customer service, marketing, and website usage analytics. We may share personal information or any information collected through the Website with these third parties for the purpose of enabling them to provide these services.
• Subsidiaries and affiliates: We may share personal information or any information collected through your use of the Website with our subsidiaries and affiliates for the purposes for which you provided the information or as reasonably necessary for our internal administrative and business purposes.
• Analytics Partners: When you provide your personal information to us, we may make certain personal information available to certain third parties for analytics purposes, including but not limited to leveraging third-party tools and services to host, track, integrate, manage user's interests, usage pattern, and/or functionality available throughout Website. We will only share your personal information with analytics partners to improve our service and/or to deliver the ArkConsult services to you. We do not in anyway sell your personal information to advertisers.
• Merger and acquisition: We may disclose or transfer personal information or any information collected through your usage of our Website to third parties who acquire Allor a portion of our business, whether such acquisition is by way of merger, consolidation, or purchase of all or a portion of our assets, or in connection with any bankruptcy or reorganization proceeding brought by or against us.
• Compliance with laws: We may disclose personal information or any information collected through your usage of our Website if we are required to do so by law or pursuant to legal process, in response to a request from government officials, law enforcement authorities, or a valid subpoena, or as necessary or appropriate in connection with an investigation of illegal activity, including without limitation to prevent, investigate, detector prosecute any criminal offense or attack.
• Consent: We may share personal information in accordance with any consent you provide.
• Aggregate Information: We share aggregate statistical data for the improvement of our Website. We may also share aggregated or de-identified information with third parties a tour discretion.

6. Data retention and deletion

We keep your personal information only as long as necessary to provide you with our Website and for legitimate and essential business purposes, such as maintaining the performance of our Website, making data-driven business decisions about new features and offerings, complying with our legal obligations, and resolving disputes. We keep some of your personal information for as long as you are a user of our Website.

If you request, we will delete or anonymize your personal information so that it no longer identifies you, unless we are legally allowed or required to maintain certain personal information, including situations such as the following:

• If there is an unresolved issue relating to your use of the service, such as an unresolved claim or dispute, we will retain the necessary personal information until the issue is resolved;
• Where we need to retain the personal information for our legal, tax, audit, and accounting obligations, we will retain the necessary personal information for the period required by applicable law; and/or,
• Where necessary for our legitimate business interests, such as fraud prevention or maintaining the security of our users.

7. Your rights

General Data Protection Regulations grant you certain rights (' information rights') which provide you with:

• Right of rectification or erasure - if you feel that any data that we hold about you is inaccurate, you have the right to ask us to correct or rectify it. You also have a right to ask us to erase information about you where you can demonstrate that the data we hold is no longer needed by us if you withdraw the consent upon which our processing is based or if you feel that we are unlawfully processing your data. Your right of rectification and erasure extends to anyone we have disclosed your personal information to, and we will/shall take all reasonable steps to inform those with whom we have shared your data about your request for erasure. Note that we may have a legal obligation to retain some or even all personal information about you under relevant laws. We may also have the legal right to retain the information you have requested to be erased.
• Right to restriction of processing - you have a right to request that we refrain from processing your data where you contest its accuracy, or the processing is unlawful and you have opposed its erasure, or where we don't need to hold your data anymore but you need us to in order to establish, exercise or defend any legal claims, or we are in dispute about the legality of our processing your personal information.
• Right to object - you have a right to object to our processing of your personal information where the basis of the processing is our legitimate interests, including but not limited to direct marketing and profiling.
• Right to withdraw consent - you have the right to withdraw your consent for the processing of your personal information where the processing is based on consent. To withdraw consent, please specify what you wish to withdraw consent for, by emailing us at info@arkconsult.com.
• Right of complaint - if you are unhappy with the way we have used or are handling our personal information you have the right to lodge a complaint with the supervisory authority for data protection issues. We would, however, appreciate the chance to address your concerns before you approach the Supervisory Authority. So, please contact us by email a info@arkconsult.com

8. Keeping your data safe

As a matter of policy, we are committed to protecting your data, and as such, ArkConsult takes precautions to protect your information. We adopt commercially reasonable measures to secure Personal Information by using physical and electronic measures designed to ensure the integrity and security of the Personal Information we hold. When you submit sensitive information via the Website, your information is protected. Any payment transactions will be encrypted using SSLtechnology.

However, please note that no method of transmission over the internet or electronic storage method is 100% secure. Although we will do our best to protect the personal information weather about you, the transmission of information via the internet is not completely secure.

9. Additional privacy rights for California residents

If you are a resident of California, this section provides additional information about specific rights regarding your personal information.

Personal Information we collect

The following is a list of personal information that we collect or have collected from California residents over the past twelve months. We will update this disclosure from time to time as appropriate.

• Unique identifiers such as your first name, last name, or similar identifier, address, or IP address;
• Internet or other electronic network activity information, including content interaction information, such as content downloads, search history, transaction, and interaction data on your use of our Service and from links in our emails sent to you;
• geolocation data, such as the location of your device or computer;
• inference data, such as information about your purchase preferences, feedback, and survey responses;
• Other information that identifies or can be reasonably associated with you (e.g., the information you voluntarily provide as you use the ArkConsult services, such as additional profile information or user-generated content).

How we collect personal information

We obtain the categories of personal information listed above from the following sources:

• Directly from our Website users when they provide the information to us.
• Indirectly from you as you navigate through the Website. Information collected automatically may include usage details, IP addresses, and information collected through cookies, web beacons, and other tracking technologies.
• From third-party service providers.

Categories of personal information disclosed for our business purpose

The personal information that we disclosed about consumers for a business purpose over the past (12) twelve months falls into the following categories as established by the California Consumer Privacy Act:

• Identifiers such as your name, email address, billing address, or IP address;
• Personal information, such as a credit card number, for example, if we use a third-party payment processor;
• Your age range, gender, or other protected classifications, for example, if you choose to participate in a survey distributed by us or fill the User Content form;
• Geolocation data from your IP address.

Access request rights

You have the right to request that we disclose certain information to you about our collection and use of your personal information over the past twelve (12) months. But only you, or someone legally authorized to act on your behalf, may make a verifiable consumer request related to your personal information. Agents must submit proof that the consumer has authorized them to action their behalf. Making a verifiable consumer request does not require you to create an account with us. We will only use personal information provided in a verifiable consumer request to verify the requestor's identity or authority to make the request. If you wish to do any of these things, please contact us. Once we receive and verify your request, we will disclose it to you. You may make up to two (2) requests, no more than twice in a twelve-month period for information as to:

• The categories of personal information we collected about you or shared with our service providers for business purposes.
• The categories of sources for the personal information we collected about you.
• Our business or commercial purpose for collecting that personal information.
• The specific pieces of personal information we collected about you.

Right to deletion of personal information

Under the California Consumer Privacy Act, you have the right to request the deletion of your personal information. If you wish to do this, please contact us. Depending on your data choices and subject to applicable regulations, certain services may be limited or unavailable.

We may, however, deny your deletion request if retaining the information is necessary for us or our service providers(s) to:

• Complete the purpose for which we collected the personal information, provide a service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract withy you.
• Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
• Exercise free speech; ensure another consumer's right to exercise their free speech rights or exercise another right provided for by law.
• Comply with the California Electronic Communications Privacy Act (Cal. Penal Code §1546 et. seq. or other legal obligation.
• Make other internal and lawful uses of that information that are compatible with the context in which you provided it

No discrimination

You have the right not to receive discriminatory treatment for the exercise of your rights under the CCPA, and we will not discriminate against any consumer for exercising their rights under the California Consumer Privacy Act.

10. Children under the age of 13/Age restriction

Our Website and services are not directed to, and we do not knowingly collect personally identifiable information from, children under the age of thirteen (13). As a parent or guardian, if it is determined that such information has been inadvertently collected about anyone under the age of thirteen (13), please email us at info@arkconsult.com or contact us via our "contact us" form on the Website, and we shall immediately take the necessary steps to ensure that such information is deleted from our system's database. Also, for users between the ages of thirteen(13) and eighteen (18), you must have your parent's or legal guardian's permission to use our Website and our services.

11. Unsubscribe or opt-out

Marketing emails: If you have subscribed to our email and electronic newsletter communications, you will always have the opportunity to unsubscribe from future communications. You will also have the opportunity to "opt-out" of commercial email from the applicable service by following the unsubscribe instructions provided in the email you receive or by contacting us directly. We will continue to adhere to this Policy with respect to any personal information previously collected.

Interest-based advertising: We may also make use of the information we gather about you to provide you with advertisements and offers that are more relevant to your interest. These advertisements may be based on the information we collect through cookies and other tracking technologies we use on our Website, emails, and other third-party Websites you visit.

Do not track: We respect your privacy choices. However, as there is no universally accepted industry standard for responding to 'Do Not Track' signals, we do not currently modify our data collection and usage practices when we receive such signals from your browser.

12. Links to other websites

ArkConsult does not claim nor accept responsibility for any privacy policies, practices and/or procedures of other third-party websites or resources. Therefore, we encourage all users and visitors to be aware when they leave our Website and to read the privacy statements of every Website that collects personally identifiable information. This Privacy Policy Agreement applies only and solely to the information collected on our Website.

13. Acceptance of Terms

By using this Website, you accept the terms and conditions stipulated in the Privacy Policy Agreement. If you do not agree with our terms and conditions, you should refrain from further use of our Website. In addition, your continued use of our Website following the posting of any updates or changes to our Terms shall mean that you agree and accept such changes.

14. How to contact us

Feedback, comments, requests for technical support, and other communications relating to the Website and the services should be directed to us at info@arkconsult.com.